Applied Product & Venture Design

Turn ideas into viable products, by doing. Work through the missions in order; each one ends with a real artifact in your portfolio.

50 missions
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  1. 01

    Fundamentals

    1. 1.What Is a Product, Really?20 min
    2. 2.Startup vs. Business: Pick Your Game20 min
    3. 3.Who Is It For? ("Everyone" Is Not an Answer)20 min
    4. 4.Painkillers, Not Vitamins20 min
    5. 5.The Mindset of Evidence20 min
  2. 02

    Customer & Market

    1. 6.Customer Segments: Choose Your Beachhead20 min
    2. 7.Jobs to Be Done: What Are They Really Hiring?20 min
    3. 8.The Problem Interview: Shut Up and Listen25 min
    4. 9.The Alternatives Audit: You Always Have Competition20 min
    5. 10.Urgency and Trust: The Two Multipliers20 min
  3. 03

    Value Proposition & Positioning

    1. 11.The Value Proposition Sentence20 min
    2. 12.Positioning: Pick the Fight You Can Win20 min
    3. 13.Category Design: Name the Game20 min
    4. 14.Offer Design: The Deal, Not the Product20 min
    5. 15.Objection Mapping: Answer the Silent No20 min
  4. 04

    MVP & Experimentation

    1. 16.The Smallest Testable Thing20 min
    2. 17.The Landing Page Test20 min
    3. 18.Concierge MVP: Be the Product20 min
    4. 19.Activation: The Moment It Clicks20 min
    5. 20.Experiment Design: Buy Answers, Not Rituals20 min
  5. 05

    Business Models & Unit Economics

    1. 21.Pick How the Money Arrives20 min
    2. 22.Price Is a Decision, Not a Discovery20 min
    3. 23.Does One Customer Make You Money?25 min
    4. 24.How Long Until a Customer Pays You Back?20 min
    5. 25.Margins: Where Businesses Quietly Die20 min
  6. 06

    Metrics & Analytics

    1. 26.One Metric to Rule Your Roadmap20 min
    2. 27.Decompose or Guess: Building a KPI Tree25 min
    3. 28.Find the Leak Before You Pour More Water25 min
    4. 29.Churn: The Silent Compounding Killer25 min
    5. 30.Cohorts: Stop Averaging Away the Truth25 min
  7. 07

    Growth Systems

    1. 31.Pick a Channel Before It Picks Your Budget20 min
    2. 32.Funnels Leak. Loops Compound.20 min
    3. 33.Do the Math Before You Say "Viral"20 min
    4. 34.Content Is a Machine, Not a Megaphone20 min
    5. 35.Paid Ads: Rent Growth, Check the Lease20 min
    6. 36.Referrals: Buying Trust at Wholesale20 min
    7. 37.Partnerships: Borrow a Bigger Audience20 min
    8. 38.Channel Fit: Stop Copying Other People's Homework20 min
    9. 39.Your Growth Backlog Is Not a Vibes List20 min
    10. 40.Product-Led Growth: Let the Product Do the Selling20 min
  8. 08

    Strategy & Funding

    1. 41.Go-to-Market: A Launch Is Not a Strategy25 min
    2. 42.Timing: Why Now, Not Why Ever20 min
    3. 43.Bootstrap vs VC: Whose Company Is This?25 min
    4. 44.Cap Tables: Where Did My Company Go?25 min
    5. 45.Term Sheets: The Fine Print That Eats Exits25 min
  9. 09

    Product Leadership

    1. 46.Roadmaps: Promises vs Physics20 min
    2. 47.Prioritization: Loudest Voice vs Largest Value20 min
    3. 48.Stakeholder Alignment: The Launch That Died in Legal20 min
    4. 49.Product Ops: The Team Behind the Team20 min
    5. 50.Saying No: Strategy Is What You Don't Build20 min