Applied Product & Venture Design

Turn ideas into viable products, by doing. Work through the missions in order; each one ends with a real artifact in your portfolio.

  1. 1. Missions

    Each teaches one concept through a real decision, not a lecture.

  2. 2. Artifacts

    Every mission ends with a tangible piece of your own venture.

  3. 3. Portfolio

    Your artifacts collect into proof you can actually ship an idea.

  4. 4. Capstone

    They assemble into one Product Venture Brief at the end.

50 missions
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  1. 01

    Fundamentals

    1. 1.What Is a Product, Really?20 min
    2. 2.Startup vs. Business: Pick Your Game20 min
    3. 3.Who Is It For? ("Everyone" Is Not an Answer)20 min
    4. 4.Painkillers, Not Vitamins20 min
    5. 5.The Mindset of Evidence20 min
    6. Boss fightThe Founder Who Achieved Failurecheckpoint
  2. 02

    Customer & Market

    1. 6.Customer Segments: Choose Your Beachhead20 min
    2. 7.Jobs to Be Done: What Are They Really Hiring?20 min
    3. 8.The Problem Interview: Shut Up and Listen25 min
    4. 9.The Alternatives Audit: You Always Have Competition20 min
    5. 10.Urgency and Trust: The Two Multipliers20 min
    6. Boss fight42 Interviews, Zero Customerscheckpoint
  3. 03

    Value Proposition & Positioning

    1. 11.The Value Proposition Sentence20 min
    2. 12.Positioning: Pick the Fight You Can Win20 min
    3. 13.Category Design: Name the Game20 min
    4. 14.Offer Design: The Deal, Not the Product20 min
    5. 15.Objection Mapping: Answer the Silent No20 min
    6. Boss fightA Great Product, Dying of the Wrong Comparisoncheckpoint
  4. 04

    MVP & Experimentation

    1. 16.The Smallest Testable Thing20 min
    2. 17.The Landing Page Test20 min
    3. 18.Concierge MVP: Be the Product20 min
    4. 19.Activation: The Moment It Clicks20 min
    5. 20.Experiment Design: Buy Answers, Not Rituals20 min
    6. Boss fightThe Five-Month MVPcheckpoint
  5. 05

    Business Models & Unit Economics

    1. 21.Pick How the Money Arrives20 min
    2. 22.Price Is a Decision, Not a Discovery20 min
    3. 23.Does One Customer Make You Money?25 min
    4. 24.How Long Until a Customer Pays You Back?20 min
    5. 25.Margins: Where Businesses Quietly Die20 min
    6. Boss fightThe Founder Who Priced by Vibes (And Grew Anyway)checkpoint
  6. 06

    Metrics & Analytics

    1. 26.One Metric to Rule Your Roadmap20 min
    2. 27.Decompose or Guess: Building a KPI Tree25 min
    3. 28.Find the Leak Before You Pour More Water25 min
    4. 29.Churn: The Silent Compounding Killer25 min
    5. 30.Cohorts: Stop Averaging Away the Truth25 min
    6. Boss fightThe Founder Who Found PMF (In a Press Release)checkpoint
  7. 07

    Growth Systems

    1. 31.Pick a Channel Before It Picks Your Budget20 min
    2. 32.Funnels Leak. Loops Compound.20 min
    3. 33.Do the Math Before You Say "Viral"20 min
    4. 34.Content Is a Machine, Not a Megaphone20 min
    5. 35.Paid Ads: Rent Growth, Check the Lease20 min
    6. 36.Referrals: Buying Trust at Wholesale20 min
    7. 37.Partnerships: Borrow a Bigger Audience20 min
    8. 38.Channel Fit: Stop Copying Other People's Homework20 min
    9. 39.Your Growth Backlog Is Not a Vibes List20 min
    10. 40.Product-Led Growth: Let the Product Do the Selling20 min
    11. Boss fight"We Just Need More Traffic"checkpoint
  8. 08

    Strategy & Funding

    1. 41.Go-to-Market: A Launch Is Not a Strategy25 min
    2. 42.Timing: Why Now, Not Why Ever20 min
    3. 43.Bootstrap vs VC: Whose Company Is This?25 min
    4. 44.Cap Tables: Where Did My Company Go?25 min
    5. 45.Term Sheets: The Fine Print That Eats Exits25 min
    6. Boss fightThe $10M Ask on 1.2:1 Unit Economicscheckpoint
  9. 09

    Product Leadership

    1. 46.Roadmaps: Promises vs Physics20 min
    2. 47.Prioritization: Loudest Voice vs Largest Value20 min
    3. 48.Stakeholder Alignment: The Launch That Died in Legal20 min
    4. 49.Product Ops: The Team Behind the Team20 min
    5. 50.Saying No: Strategy Is What You Don't Build20 min
    6. Boss fightThe Feature Factorycheckpoint