Docs

Every other domain in this course — positioning, customer discovery, business models, growth — sits on top of a handful of ideas that most founders think they…

A value proposition is the reason a stranger becomes a customer: the specific, provable case that your product beats whatever they're doing today. Everything…

Every other domain in this course — value proposition, business model, growth — is downstream of one question: who exactly are you serving, and how well do you…

A business model is the mechanism that turns what you built into cash you can keep, and unit economics is the arithmetic that tells you whether that mechanism…

This is the domain that decides whether you spend five months building something nobody wants, or four days finding out they don't want it. MVPs and…

Metrics decide whether you're allowed to keep believing your own story. A startup without a disciplined measurement practice can talk itself into anything —…

Growth is the discipline of getting a product in front of the people who need it, repeatedly and without going broke doing it. It's not one tactic — it's a…

This is the domain where a good product can still lose — to a competitor who copies it in six months, to a market that wasn't ready, or to a financing round…

Product leadership is the layer above any single feature: the choices about which problems your team pursues, how you communicate those choices upward and…

You can't improve what you don't measure — and you can't trust a metric you never defined. This document is the single source of truth for what Applied Product…

How Applied Product & Venture Design makes money, which model we recommend, and the pricing tiers we ship at launch. This is the working policy — every number…

The rules every piece of content in this course must follow — human-written or AI-generated, mission or calculator hint. If content violates this policy, it…

Course content decays: prices drift, tools change, regulations move, examples go stale. This doc sets the schedule that keeps it current — quarterly content…

The prioritized bibliography and research task list behind this course's design. Be honest about what this is: sources and tasks identified in the PRD, to be…