PV
Product & Venture
Course
Portfolio
Resources
Simulators
Calculators
Studio
Boss Fights
Product Court
Office Hours
Concept Map
Docs
PV
Course
Portfolio
Simulators
Calculators
Studio
Boss Fights
Product Court
Office Hours
Concept Map
Docs
Concept Map
How everything connects: 121 concepts, 199 relationships across the nine curriculum categories.
Concept
Metric
Artifact
Method
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Fundamentals
Customer & Market
Value Proposition &
Positioning
MVP &
Experimentation
Business Models &
Unit Economics
Metrics & Analytics
Growth Systems
Strategy & Funding
Product Leadership
Business
Concept
Evidence
Concept
Founder-Market Fit
Concept
Iteration
Method
Problem
Concept
Product
Concept
Product-Market Fit
Concept
Risk
Concept
Startup
Concept
Vision
Concept
Alternatives
Concept
Competitive Landscape
Concept
Customer Segment
Concept
Early Adopters
Concept
Jobs to Be Done
Method
Market Sizing
Method
Persona
Artifact
Problem Interview
Method
Segmentation
Method
Switching Costs
Concept
TAM / SAM / SOM
Method
Trust
Concept
Urgency
Concept
Willingness to Pay
Concept
Brand
Concept
Category Design
Method
Differentiation
Concept
Messaging
Concept
Objections
Concept
Offer
Concept
Positioning
Concept
Positioning Statement
Artifact
Value Proposition
Concept
Activation
Metric
Build-Measure-Learn
Method
Concierge MVP
Method
Experiment
Concept
Hypothesis
Concept
Landing Page Test
Method
Minimum Success Criteri…
Concept
MVP
Concept
Onboarding
Concept
Pivot
Concept
Prototype
Artifact
Validation
Concept
Wizard of Oz Test
Method
ARPU
Metric
ARR
Metric
Burn Rate
Metric
CAC
Metric
CAC Payback Period
Metric
COGS
Metric
Contribution Margin
Metric
Freemium
Concept
Gross Margin
Metric
LTV
Metric
LTV:CAC Ratio
Metric
Marketplace
Concept
MRR
Metric
Pricing
Concept
Revenue Model
Concept
Runway
Metric
SaaS
Concept
Subscription
Concept
Unit Economics
Concept
Value-Based Pricing
Method
A/B Test
Method
Churn
Metric
Cohort Analysis
Method
Conversion Rate
Metric
DAU/MAU
Metric
Engagement
Metric
Funnel
Concept
KPI
Metric
KPI Tree
Artifact
Leading Indicator
Concept
North Star Metric
Metric
NPS
Metric
Retention
Metric
Retention Curve
Artifact
Vanity Metric
Concept
Acquisition Channel
Concept
Channel Fit
Concept
Content Marketing
Concept
Flywheel
Concept
Growth Experiment
Method
Growth Loop
Concept
Network Effects
Concept
Paid Acquisition
Concept
Partnerships
Concept
Product-Led Growth
Concept
Referral Program
Concept
SEO
Method
Viral Coefficient
Metric
Virality
Concept
Word of Mouth
Concept
Angel Investor
Concept
Bootstrapping
Concept
Cap Table
Artifact
Dilution
Concept
Fundraising
Concept
Go-to-Market Strategy
Concept
Liquidation Preference
Concept
Moat
Concept
Option Pool
Concept
Pitch Deck
Artifact
SAFE
Artifact
Term Sheet
Artifact
Timing
Concept
Valuation
Concept
Venture Capital
Concept
OKRs
Method
Prioritization
Method
Product Discovery
Method
Product Ops
Concept
Product Strategy
Concept
Retrospective
Method
RICE Scoring
Method
Roadmap
Artifact
Saying No
Concept
Stakeholder Alignment
Concept
depends on
influences
part of
measures
example of