Objection Mapping: Answer the Silent No

Your landing page gets 3,000 visitors a month. Analytics says they read it — average time on page is over a minute, half of them scroll to the pricing section. Then they leave. No signup, no email, no angry feedback. Nothing.

You ask five friendly prospects to read the page while thinking out loud. Within two minutes you hear: "Is my data safe with these guys?", "What happens after the trial — do they auto-charge me?", "Would this even work for a team of two?"

None of those questions is answered anywhere on the page.