Customer Segments: Choose Your Beachhead

You've built scheduling software "for restaurants." Your first three sales calls, back to back:

• A food-truck owner who schedules two part-timers by text and thinks $30/month is steep.
• A fine-dining GM juggling 40 staff across three shifts who'd pay $400/month — but needs labor-law compliance features you don't have.
• A franchise ops director who loves it but says "come back when you integrate with our payroll system and can onboard 200 locations."

All three are "restaurants." Your product, pricing, and roadmap can't serve all three this year.