Channel Fit: Stop Copying Other People's Homework

A founder selling a $15/month habit-tracking app watches a B2B database company crush it with cold outbound and SDR sequences. "Their playbook is public. Their founder literally wrote a thread about it. We'll do exactly that."

Two months of cold emails later: 2,100 emails sent, 9 meetings booked, 1 customer. That customer will pay back the SDR tool subscription sometime around 2031.