Your Growth Backlog Is Not a Vibes List

Monday growth meeting at a project-management SaaS. On the whiteboard: 23 growth ideas. The debate lasts 50 minutes.

The loudest voice wins: a full redesign of the pricing page, because the CEO "has a feeling about it." Estimated build: five weeks. Meanwhile, idea #14 — changing the trial email subject line, a 30-minute change touching every single trial user — dies quietly at the bottom of the list.

Five weeks later the new pricing page ships. Conversion moves by roughly nothing.