← StudioValue Proposition & Positioning
Value Proposition Canvas
Map customer jobs, pains, and gains against your relievers and creators — and prove the fit with evidence, not enthusiasm.
Functional, social, and emotional jobs. Progress, not features.
Rank by severity. A mild annoyance is not a pain.
Each reliever must map to a specific pain above.
Interviews, waitlists, payments. If empty, say what you'll test first.
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Value Proposition Canvas
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