← StudioValue Proposition & Positioning

Value Proposition Canvas

Map customer jobs, pains, and gains against your relievers and creators — and prove the fit with evidence, not enthusiasm.

Functional, social, and emotional jobs. Progress, not features.

Rank by severity. A mild annoyance is not a pain.

Each reliever must map to a specific pain above.

Interviews, waitlists, payments. If empty, say what you'll test first.

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Value Proposition Canvas

Segment:

Customer profile

Jobs

Pains

Gains

Value map

Pain relievers

Gain creators

Products & services

Evidence of fit