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Product Strategy Memo

Diagnosis, guiding policy, coherent actions — a strategy memo that makes a real choice, with the tradeoffs written down.

Situation (the facts)

Facts only. Numbers, dates, observed behavior — no opinions yet.

Diagnosis (what's really going on)

The hard part. One explanation of the core challenge, backed by the facts above.

Guiding policy (the choice)

One sentence. If it doesn't rule anything out, it isn't a strategy.

Coherent actions

3–5 moves that reinforce each other and follow from the policy.

What you're explicitly giving up

If this list is empty, you haven't made a decision.

How you'll know it's working (metric — target — date)

When you'd revisit this strategy

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Situation

Revisit trigger: