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One-Line Problem Statement

The single sentence every other artifact builds on: who struggles, with what, why, and what they do about it today.

Specific customer

A person you could actually find and interview — not a demographic.

The job they struggle with

Why it's hard today

Their current alternative

This is your real competitor.

Evidence you've seen this problem

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Problem Statement

**** struggle(s) to **** because ****, so they currently ****.