← StudioValue Proposition & Positioning

Positioning Statement

The classic 'For X who Y' formula, plus the receipts: who it's for, what it replaces, and why anyone should believe you.

For (target customer)

Who need (the underserved need)

Product name & category

Pick a category buyers already understand — you can redefine it later.

Key benefit

One benefit. If you have three key benefits you have zero.

Unlike (primary alternative)

Our product (the difference)

Proof points

Real numbers, pilots, quotes. No proof yet? List what would count.

Live preview

For **** who need ****, **** that ****. Unlike ****, our product ****.