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Pitch Deck Outline

The narrative spine of your pitch — one sharp claim per slide, so the deck tells a story instead of listing facts.

Opening hook (slide 1)

One sentence that makes the room lean in. Not your logo and a mission statement.

Problem (the pain and who has it)

Ground it in evidence you actually have — interviews, waitlists, your own data.

Solution (what changes for the customer)

Market (bottom-up)

Business model

Traction (proof it's working)

Your best 3–4 numbers, each with a date. Order by impressiveness.

Team (earned advantage)

The ask (amount → milestones)

End on what the money proves, not on 'thank you, questions?'

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1. Hook