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Lean Canvas

Your whole business on one page — problem, customers, value, channels, money in, money out — plus the one assumption that kills it.

Max 3. Include what customers do about each today.

One sentence a stranger understands in 5 seconds.

Sketch, don't spec. Max 3 capabilities.

Which single belief, if wrong, kills the whole canvas? How will you test it this month?

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Lean Canvas

Problem

Customer segments

Unique value proposition

Solution

Channels

Revenue streams

Cost structure

Riskiest assumption