← StudioMVP & Experimentation

Landing Page Brief

Everything the page needs to test demand: headline, subhead, CTA, proof, and the conversion number that decides pass or fail.

Who lands here & where from

The traffic source sets the visitor's state of mind — write for it.

Headline

Lead with the outcome, not the product name.

Subhead

Call to action

One CTA. What exactly happens when they click?

Trust & proof elements

No fake testimonials, no fake logos. Honest proof only — even 'built by a freelancer who got burned' beats invented praise.

Objections the page must answer

Pass/fail metric

Decide the threshold before launch, or you'll rationalize any result.

Live preview

Audience & source:

Hero

Headline:

Subhead:

CTA: