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Growth Experiment Backlog

A scored, ruthlessly ordered list of growth bets — so you run the highest-leverage experiment next, not the loudest idea.

The one growth goal this backlog serves

One metric, one target, one deadline. If an idea doesn't move this number, it doesn't belong here.

How you score ideas

Pick one method (ICE, RICE, etc.) and apply it to every idea. Consistency beats precision.

Backlog (idea — hypothesis — score)

One line per idea. Every entry needs a testable hypothesis, not just a feature name.

The experiment you'll run next

Success / kill criteria for the next experiment

Write the pass/fail line before you see any data.

Recently killed experiments and why

A backlog without a graveyard means you're not actually killing anything.

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Goal:

Scoring method:

Backlog (ordered by score)