← StudioMVP & Experimentation

Experiment Card

One falsifiable hypothesis, one method, one metric, and thresholds you commit to before you see the data.

We believe [change] will cause [effect] because [evidence].

One metric decides. Everything else is commentary.

Write the losing condition now, while you're still objective.

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Experiment Card

Hypothesis

Method

Measurement

Primary metric:

Success:

Failure:

Duration & sample:

Ways this could lie to us