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Customer Persona

A findable, interviewable sketch of one real customer type — context, jobs, pains, and where they hang out — not a demographic collage.

Name them after their defining struggle, not their age bracket.

Verbs, not features. What progress are they trying to make?

If they do nothing, the problem may not be painful enough.

Mark it clearly if paraphrased — no invented quotes presented as real.

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Persona:

Context

Jobs to be done

Pains

Current alternatives

Where to find them