One specific (real or composite-from-interviews) person. Mapping 'all users' maps no one.

What event pushes them from inertia into looking for a solution?

5–7 stages from trigger through first value to habit. Base it on interviews and observed behavior, not the funnel you wish existed.

The single moment where the customer decides you're worth it — or leaves. Most journeys have exactly one.

Interviews, session recordings, support tickets. A journey map with no evidence is fiction with columns.