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Content Calendar

A four-week publishing plan built on pillars your customer actually searches for — with distribution and a metric, so content is a system, not a hobby.

Who this content is for

What content must do for the business

'Brand awareness' is not a goal. Pick a number you'll be embarrassed to miss.

Content pillars (3–4 max)

Each pillar should map to a problem your product solves, not topics you find interesting.

Cadence and formats

Pick a cadence you can hold for 6 months. One great piece weekly beats five mediocre ones.

Next 4 weeks (week — piece — pillar — CTA)

Distribution plan per piece

Publishing is not distribution. Where does each piece travel after you hit publish?

When you'll review and what you'll cut

Live preview

Content Calendar

Audience:

Business goal:

Pillars

Cadence:

Next 4 weeks

Distribution

Review trigger: