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Alternatives Analysis

Map what your customer actually does today — products, workarounds, and doing nothing — and find the wedge where all of them fail.

The job being solved

Direct competitors (named products)

Name, what it does for this job, rough price, and its main gap.

Workarounds & non-product alternatives

Spreadsheets, interns, habits, and 'doing nothing' compete with you too.

Why customers stay with alternatives

The moment every alternative fails

This moment is your wedge. Be specific about when and why.

Your wedge in one sentence

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Job:

Direct competitors