← StudioMVP & Experimentation

Activation Checklist

Define the aha moment, the exact steps to reach it, and where new users fall off — so onboarding becomes a fixable funnel, not a vibe.

Product & new-user context

The aha moment

The moment the user first experiences the core value, not the moment they finish setup.

Activation metric definition

Countable, time-boxed, and tied to the aha moment.

Steps from signup to aha

Every step is a place to lose someone. List them all, honestly.

Known or suspected drop-off points

Fix ideas, ordered by leverage

Activation target

Live preview

Product & context:

The aha moment

Activation metric: