Metrics & Analytics
The Plateau
Diagnose a growth plateau as a retention problem, not an acquisition problem. See how activation quality drives churn, and how churn caps growth no matter how much you spend on ads.
Your habit-tracking app grew fast for a year, then flatlined. Every month you pour money into ads, and every month the user count barely moves. The bucket is leaking as fast as you can fill it.
Each month you split budget between onboarding improvements, new features, and paid acquisition — and you set the subscription price. Engagement drives churn; churn decides whether ad spend compounds or evaporates. Get MRR to $45,000 before the money runs out.
15 months on the clock. Initial conditions are randomized.