Two Sides of the Street
Marketplaces die from the supply side first: worker earnings drive worker retention, worker retention drives fill rate, and fill rate decides whether demand ever comes back. Learn to balance take rate against the health of your supply.
You run an errands marketplace — customers post jobs, workers claim them. Demand marketing is working almost too well: job requests are up, but every unfilled job is a customer who never posts again.
Each month you set worker incentives (signup bonuses, guarantees), demand-side ads, and your take rate. Workers stay when the math works for them: enough jobs, fair cut. Squeeze the take rate and revenue jumps this month — and your supply walks next month.
Win by reaching $200,000 in monthly GMV with a fill rate of 80%+ and cash in the bank. Lose if the cash runs out or your workforce collapses below 50.