Business Models & Unit Economics
A Million Eyeballs, Rent Due
Operate a freemium engine: the free pool is your top of funnel AND your biggest cost line. Learn how gating, price, and acquisition spend interact to turn free users into MRR before hosting bills win.
Your design tool has a quarter-million free users and everyone loves you — because almost nobody pays. The free tier is generous, the servers are not free, and your investors' patience is a melting ice cube.
Each month you choose how aggressively to gate features, set the subscription price, and decide the acquisition budget. Tighter gates convert more free users to paid — and shrink the free pool that feeds conversion. Reach $90,000 MRR before the cash is gone.
12 months on the clock. Initial conditions are randomized.