Growth Systems
The K-Factor Machine
Drive compounding growth with a viral loop: the k-factor, not the ad budget, decides your trajectory. Learn why monetizing too hard too early strangles the loop — and why monetizing too late strangles the company.
Your photo-remix app is genuinely fun, and fun spreads: every happy user drags in a fraction of a friend. You raised a seed round on that curve. Now the burn is real and the board wants proof this becomes a business.
Each month you invest in the viral loop (sharing features, referral rewards), buy paid installs, and set the ad load users see. Ads earn money and erode the delight that powers the loop. Reach 300,000 users with positive monthly profit — or watch the runway hit zero.
14 months on the clock. Initial conditions are randomized.