Strategy & Funding
Fifty Years of Foot Traffic
Manage a go-to-market pivot under a cash constraint: milk a declining channel while building a new one, and time the hard call of cutting legacy costs before they sink the transition.
You inherited the family bookstore. Fifty years of loyal foot traffic — declining 4% a month as the neighborhood shops online. The lease is brutal, the website is a phone number and a photo from 2011, and the savings account is not deep.
Each month you allocate money to online marketing and website quality, and you decide the store's fate: keep it, shrink it, or close it. The store still pays bills and seeds online customers — until it doesn't. Build online revenue to $45,000 a month before the cash runs out.
14 months on the clock. Initial conditions are randomized.