Metrics & Analytics
The Bucket Has Holes
Break a churn spiral: when account health slips, churn compounds quietly until sales can't outrun it. Learn to balance customer success, product, and sales spend — and to price without pushing accounts out the door.
You run a B2B SaaS with 200 customers and a dirty secret: logos are leaving faster than the sales team can replace them. The dashboard still shows new deals every month, which is exactly why nobody panicked until now.
Each month you allocate budget across customer success, product, and sales, and you set the price per account. Health drives churn and expansion; churn compounds. Grow MRR to $110,000 — but if the customer count collapses or the cash does, it's over.
14 months on the clock. Initial conditions are randomized.