Eating Your Own Runway
Bootstrap a product on agency cashflow: every hour you move to product starves the revenue that funds it. Learn to pace the transition so recurring revenue arrives before the client work — and the cash — runs out.
Your five-person agency builds internal tools for logistics companies. Along the way you built a scheduling product your clients keep asking to buy. Congratulations: you now run two businesses with one payroll.
Each month you decide what share of the team works on the product, how much you spend marketing it, and what it costs. Client work pays today — but neglect it and your reputation (and pipeline) erodes. Product work pays later — quality drives signups and cuts churn, but only if you survive long enough to compound.
Reach $30,000 MRR and the agency becomes optional. Run out of cash and you're writing apology emails to clients you fired for a dream.